Binance, one of the world’s largest cryptocurrency exchanges is advertising Bitcoin on bus stops in London as future of monetary evolution in the world. The Hong Kong-based cryptocurrency exchange hasn’t been operational in the United Kingdom, but since it has secured a license, it is looking to enter it with a bang.
Binance Ads on London Bus Stops
The crypto exchange famously known for its native Binance coin and blockchain incubator has set up adverts in over 17 bus stations across the capital. The main theme of the advertisements is to educated and lure people into considering Bitcoin as an asset of tomorrow, an evolution of the monetary development that started with the development of the first coins in the world.
According to a tweet from the official Binance UK Twitter account, one of the ads show previous two generations of native pound coins followed by the widely used 2 GBP coin which is in turn followed by a giant Bitcoin itself. The ad’s headline reads: “Money is Evolving” followed by “Its time to adopt”.
— Binance (@binance) August 30, 2020
Gearing up to Launch
Binance, which was previously not available for use in the United Kingdom has painstakingly obtained a license and is readying itself to grab a share of one of the biggest crypto markets in the world. The actual launch of the cryptocurrency exchange is expected to take place in the fall of this year, which is almost upon us. Users will be required to register themselves according to the requirements of the ever-active Financial Conduct Authority (FCA) of the country. Additional measures also need to be adopted and ID needs to be verified for the Anti Money Laundering (AML) and Know Your Customer (KYC) protocols.
In addition to advertising heavily in public spaces as well as digital outlets, the company has also announced that it will be joining the self regulatory platform called CryptoUK as a member. The UK, especially London has become a growing hub of crypto investors and it will be interesting to see how Binance will perform in this market which is currently dominated by the likes of Coinbase and Bitstamp, one of the oldest exchanges in the world.
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